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A step by step guide to what, where and how, when advertising in the Jersey Evening Post
This guide will cover every aspect of effective newspaper advertising, from a simple classified advertisement right up to a full colour 16 page advertising feature. Advertising is an essential part of any business. We should know we work with advertising every working day. With the advent of home computing and the technological advances in computer software and home printers, we find that more businesses are producing their own advertising materials, including posters, flyers, commercial print and on a regular basis their own advertisements for newspaper print. This astonishing advance in computer literacy means that an increasing percentage of our clients are able to understand aspects of home publishing, allowing them the freedom to be creative with advertising on their PCs. However, there are some very significant differences between printing on your colour printer at home and having the same item printed in the newspaper. For this reason we have produced this, which will take you step by step from planning to the completion of an advertisement. It outlines the key factors for enhancing your promotion and identifies the most common problems. This guide is designed to save you valuable time and effort in creating an effective and striking advertisement which will reproduce effectively on newsprint.
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Postal Address: PO Box 582, Jersey, Channel Islands, JE4 8XQ