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A step by step guide to what, where and how, when advertising in the Jersey Evening Post
Step 3 Designing an effective advertisement As an advertiser, you will want your advertisement to stand out and be seen. This section will give you some basic guidelines for designing an effective newspaper advertisement. You will need to organise your copy. Copy is an advertising term for the content of an advert, which includes the text, logos and any pictures you are using. Header This is an important part of the advertisement. It should draw the reader’s attention to the copy text. The header should be punchy and straight to the point. It should also be in also be in a larger and bolder typeface than the rest of the content. Border Start by drawing a box the size of your advertisement on a piece of plain paper. Then with a pen and paper draw out a rough layout of your design before you start work on your computer. This will save you time while you try out different designs on your computer. Pictures You should choose pictures of the items you are promoting, and as a rule, try to keep the picture simple, so that it stands out. Busy pictures tend to detract from the actual item you are promoting. If you are using more than one picture you should decide whether they will have equal emphasis in the advert or if one will be more prominent and therefore larger. Copy text The information in the main body of text will advise the reader of the benefits of the product, promotion, service or offer that you are advertising. This section is clearly important and should be clear and precise. Logo and Address These are among the most important elements of your advertisement because your potential customers need to know who is advertising and where to go to buy what you are offering. Your company name or logo should be prominent. Generally, the logo will be placed at the bottom of an advertisement along with the address, phone number and any other contact details.
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