Organisers behind the international million-dollar triathlon franchise have penned a new five-year deal with States officials, and following the success of its debut appearance last September the world’s best triathletes are set to descend on the Waterfront again in 2018 as part of an extended sporting festival.
Olympians Jonny and Alistair Brownlee are believed to be among those signed up for the upcoming series, which will travel to all four corners of the globe and could attract worldwide audiences in excess of 300 million.
‘Super League attracts the biggest names in the sport, and we’ll have many of those from last year back again, and some rising stars as well,’ said Economic Development Minister Lyndon Farnham.
‘This is a good example of where sport and economic development can work together, and this year there will be a public element to the event. We’ll be releasing details on that in the near future.’
Up to £250,000 a year has been granted by the States to stage the event, which in 2017 had average viewing figures of over 625,000 per minute during a ten-hour live stream. Television broadcasts reached 147 countries.’
More in Monday’s JEP.
