PureGym to open more UK sites as expansion drives higher sales

PureGym has said it plans to keep expanding with new gyms after opening 40 across the UK over the past year.

It came as the gym operator said the new sites helped drive a rise in revenues in 2023 amid a “challenging” economic backdrop for the business and customers.

The leisure company revealed that revenues grew 15% to £549 million for the year, compared with 2022.

It said it also benefited from a rise in membership, which increased 11% across the business with 16% growth in the UK.

Last year, PureGym continued its rapid expansion programme with 54 new openings, including 40 new gyms across the UK.

It said it also has plans to open a further 200 gyms across the UK and Switzerland, another key market, over the next three to four years.

Humphrey Cobbold, chief executive of PureGym, told PA it has seen a particularly strong performance from its new gyms in recent months, giving it confidence in its continued expansion programme.

“We have found with our new sites that there are still plenty of pools of latent demand, and those have been particularly robust,” he said.

“In these locations where we haven’t been before – like Sittingbourne, Selby, Dewsbury, Merthyr Tydfil – we have seen really good pockets of demand.”

The company said it has made some pricing increases but that the cost per visit for customers has remained broadly flat as people have increased how regularly they use the gym.

PureGym said it has seen cost inflation ease as earnings before interest, tax, depreciation and amortisation grew by 26.2% to £231.5 million for the year.

Mr Cobbold added: “Our proposition – providing accessible, flexible and affordable fitness – continues to be extremely attractive given growing awareness of the need to look after physical and mental health and with cost-conscious consumers seeking out the best value.

“As a result, we have seen robust demand in our core estate, with the volume of gym visits back to pre-pandemic levels.”

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