The two companies have both been active in fully integrated marketing communications and associated creative services, with an emphasis on different disciplines in each agency,’ said the newly merged company’s chief executive, John Ross ‘With the merger of skills, we can now offer clients increased levels of service and innovative creative solutions for local, national and international marketing communications.
All existing staff will keep their jobs and the agency anticipates recruiting more staff towards the autumn.
The principals of The Idea Works, Richard Lumborg and Martyn Aubert, have been appointed directors of the new company and will continue in their current roles of managing and creative directors respectively.
iles Etherington has been appointed creative director and Chris Still will remain as agency chairman.
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