Supermarket Co-op is asking customers to help them name a new gender-neutral “gingerbread person” they will be releasing in stores.
It is not yet confirmed what the human-shaped sweet treat will look like when it is released in September, but the company has released a sneak peak of one of the possible designs.
“Inclusion and diversity lie at the heart of Co-ops values and we’re looking to create a character which can be used to celebrate different occasions through the year and will appeal to all our customers,” a Co-op representative said.
“We’ve got some great ideas for what the new characters might look like and we’re pleased our first one is already famous – but now we need the help of our members in deciding on a name.”
After names have been suggested the supermarket will create a shortlist from which to make a final decision.