The timing could not have been better with the international launch of 1204-2004 and the upcoming World Travel Market in London.Mike Tait, public relations officer for Jersey Tourism, said: ‘This has given us an extremely strong platform to promote Jersey’s unique heritage.
It is something that should be built upon.’Website visitors from countries around the world are being told that the Island is the place to visit in the British Isles.
‘It’s brilliant – we are really pleased.
It is a very good indication of the integrated communication between ourselves and the Visit Brit-ain team,’ added Mr Tait.Visit Britain press officer Stuart Kirby said that the site gave Jersey the chance to get extra promotion from the world media.
He said: ‘We have had positive anecdotal feedback from around the world on places that have been featured in the past.
More than 5,000 journalists will have looked at the information over the course of the month.’He added that they would not know what impact the promotion might have on the Island’s tourist industry until the end of the month.Mr Tait added: ‘This is a good time to be featured, as it coincides with the 1204 launch, and it could be that because it is a nice storyline we shall get more coverage.
Also this means we shall be featured in countries like the US, where we don’t usually promote ourselves because it is more distant.’The site contains details on the Durrell Wildlife Conservation Trust as well as featuring the cider-making festival at Hamptonne today and tomorrow as the cultural event of the month.
